Connecting with customers is the key to success in today’s competitive
marketplace. Pickering Creative Group is expert at researching and
understanding your business—analyzing your competition and developing
strategies to create interest, motivate action, and build customer
loyalty.
Tailored specifically for the diverse needs of our clients, Pickering
has developed marketing and public relations packages, each one
offering a different level of support. Read more about our packages and
select one that fits your business needs.
Marketing & Advertising
Pickering’s Quick Look Assessment is ideal for small to midsize
businesses looking to develop a basic understanding of how to improve
their current marketing efforts. This assessment will pinpoint and
define your company’s future marketing messages – essential for
business success.
The Quick Look Assessment package includes the following:
• Marketing message audit
• Key findings document
• Identity analysis and recommendations
• Positioning strategy recommendations
• Brief introductory statement
• Key communication points (3 – 5)
• Marketing materials recommendations
The next level of marketing support offered by Pickering is the
Branding Blueprint. By conducting client interviews and in-depth
competitor research, the Branding Blueprint provides a strong
understanding of your target audience(s) and what motivates them to take
action. This results in the development of effective, key communication
points. Pickering will provide the strategic and creative branding
tools necessary to take your marketing to the next level.
This Branding Blueprint will provide:
• Marketing message audit
• Key findings document
• Client interview summary
• Profile of target audience(s)
• Identity analysis and recommendations
• Positioning strategy recommendations
• Brief introductory statement
• Key communication points (5 +)
• Marketing materials recommendations
The 360° Communication
Strategy is just that – a comprehensive strategy that covers every
aspect of your business’ branding. We analyze competitors, industry
trends, target audiences, and media use. Pickering then provides a
customized, strategic plan that addresses every angle of your
marketing.
Your comprehensive 360° Communication Strategy will provide:
• Marketing message audit
• Key findings document
• In-depth competitor research
• In-depth industry and trends research
• Client interview summary
• Profile of target audience(s)
• Identity analysis and recommendations
• Media analysis and recommendations
• Positioning strategy recommendations
• Brief introductory statement
• Client formalized key communication points
• Marketing materials recommendations
Public Relations
Power of PR is the perfect package for those companies looking to learn
more about the public relations field, and the importance of earned
media. This package analyzes the media that most directly affects your
business and your target audience while providing public relations
ideas.
The Power of PR package will provide:
• Public relations audit
• Development of key media list
• Key PR opportunities recommendations
• Public relations guide
Keeping your organization’s name in front of the public plays an important role in remaining at the top of your target
audience’s mind. Show your target audience, the community, and fellow
business owners that your company is progressive, and that dynamic
things are always happening. The Make The Headlines program provides
your company with newsworthy media releases each quarter, aiming to
keep your positive image in front of the community.
By joining the Make The Headlines program, you will receive:
• One customized news release each quarter
• Development of key media outlets and contacts list
• Distribution and follow-up pitch of news release
• Status update of news release results
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