Lincoln, Nebraska – The exhibits team at Pickering Creative Group recently recommended an innovative exhibit solution for Nature’s Variety, a division of M.I. Industries. The manufacturer of all-natural pet foods approached Pickering with a challenge; they wanted to eliminate the inconvenience and cost associated with the tradeshow displays they owned which weighed over 95 pounds.

In response, Janet Wurtz, exhibit services manager, presented Nature’s Variety with an option she believed would meet their needs. “The new system I presented to them weighs only 21 pounds, takes ten minutes to assemble, and provides a sleek, modern look with bold, lightweight fabric,” stated Wurtz.

After agreeing to purchase one unit, Nature’s Variety presented the new display system to their sales representatives at the company’s annual national sales meeting. “Everyone recognized the ease of portability and the new, fresh look that the system offered. It was a solution they couldn’t pass up and they decided to purchase ten more systems,” added Wurtz. Now, the new systems will travel the country as Nature’s Variety reps display the exhibit graphics and hardware at their local, regional, and national events and tradeshows.

“Pickering is excited and committed to providing current and prospective clients with this type of exhibit solution,” added Wurtz. “We keep up on industry trends and cost-effective options, and look forward to sharing our knowledge with all clients.”

Founded in 1979 and located in Lincoln, Nebraska, Pickering Creative Group is a marketing communications firm providing client-focused solutions in the areas of marketing, graphic design, web development and tradeshow exhibits. For more information about Pickering’s expert exhibits team and the region's only display showroom, call 402-423-5447.